I’m Elizabeth (she/they), a content strategist and copywriter providing culturally relevant copy across the sales funnel, including sales pages, landing pages, emails, etc I believe in the power of language as a catalyst for change and strive to use words in ways that move us towards a more equitable society. This is what drives me to support creatives who are driven by to bring about social change through their work.
Erotic copy: moving from pain to pleasure
Reader
If you caught last week's email, you know understanding our clients' pain can help us offer better support.
But after identifying the pain and providing a solution, what happens?
This is where pleasure points come in. And I cannot talk about pleasure without mentioning Audre Lorde's seminal essay "The Uses of the Erotic: The Erotic as Power" (listen to her reading).
Among many points, she discusses the erotic beyond sex as the power to feel joy deeply.
Which brings me to copywriting from this lens of the erotic, of pleasure . . .
Copy from a place of pleasure shows us the benefits of an offer beyond the offer. It is through this lens that we create offers that enrich our clients' lives.
From this place, we find "the sharing of joy [that] forms a bridge between the sharers".
The question then becomes, what joy do I share with my clients along our journey towards X pursuit?
Quick share: I'm the worst at sharing life on social media, but if I did, people might see me dancing in the middle of the day or walking barefoot on the lawn (something about feeling the ground is just 😍).
This is the "open and fearless underlining of my capacity for joy". It is the capacity to enjoy the smallest of things like eating fresh watermelon on a hot summer day or walking in the rain.
I operate from this place, from the idea that in writing a client's copy, they have the space and time to find their own pleasures whether it's cuddling up with a good book, enjoying a sunset, or spending time with their loved ones.
So the question for you is, how does your offer enrich your clients' lives beyond the more immediate benefits? How are you supporting their journey of transforming pain into pleasure?
Final Thoughts
In connecting deeply with pleasure, we unsubscribe from patriarchal, capitalist notions of work. We distance ourselves from "a system [that] reduces work to a travesty of necessities . . . "
Whether it's a product or a service, this idea of pleasure will help you write copy that connects deeper, so you stay top of mind while also moving us towards liberation to live life in ways that bring us and our clients deep joy and fulfillment.
Elizabeth ✌️
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Content Strategist and Copywriter for Creatives
I’m Elizabeth (she/they), a content strategist and copywriter providing culturally relevant copy across the sales funnel, including sales pages, landing pages, emails, etc I believe in the power of language as a catalyst for change and strive to use words in ways that move us towards a more equitable society. This is what drives me to support creatives who are driven by to bring about social change through their work.
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