I’m Elizabeth (she/they), a content strategist and copywriter providing culturally relevant copy across the sales funnel, including sales pages, landing pages, emails, etc I believe in the power of language as a catalyst for change and strive to use words in ways that move us towards a more equitable society. This is what drives me to support creatives who are driven by to bring about social change through their work.
Where’s the gold at 🏴☠️ [FIRST NAME GOES HERE]?
Ahoy matey! I wouldn't be surprised if you've had a similar experience to the following Reader. You find a business or entrepreneur you like so . . . 👣You head over to a social profile and see a few content pieces 👣You decide to check out their website 👣You land on the “home” page that reads like a sales page (btw, it’s great to have an offer in your home page but don’t forget to tell people who you are and what they gain from being there) 👣You go to the offers, click on the button to find out more and it brings you back to the same page. So you leave none the wiser after this visit. Frankly, if it becomes a hassle to find info or get in contact, you'll probably leave as most people will. Taking into account these interactions (aka touchpoints) and the copy needed along the way is key to creating a smooth client journey resulting in a great experience. Here’s where you gotta think like a pirate and map out the journey ‘cause if your "map" isn’t clear, your audience might get lost along the way, missing out on the wealth your offers provide.
Remember, there's no such thing as a single touch point (specially in today's virtually hyperconnected world). Every single piece of content is a touch point. Every single piece of copy is a touch point. You're either bringing more awareness to your brand or more awareness to your offers. Now, with so many potential entry points, the client journey in its entirety can get elaborate. But for today’s Monday Moves, focus on your core offer (or one of your offers) and map out the journey by considering the following:
This is part of the planning that goes into my launch packages because “build it and they will come” isn’t 100% true. You gotta build it and give them the map for them to come. As you do this, remember that your client journey will evolve over time as your offers develop and your business grows. But it’s something that needs to be established whether you have 1 offer or 1000. ✌️Elizabeth How to work with me:
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Content Strategist and Copywriter for Creatives
I’m Elizabeth (she/they), a content strategist and copywriter providing culturally relevant copy across the sales funnel, including sales pages, landing pages, emails, etc I believe in the power of language as a catalyst for change and strive to use words in ways that move us towards a more equitable society. This is what drives me to support creatives who are driven by to bring about social change through their work.
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