When I say I got into an argument with ChatGPT, I mean literally Reader. Obviously, it wasn’t an all out shouting match as you can imagine, but it was an argument of sorts. I've been experimenting with ChatGPT (and other AI writing tools) since last year, and a few months back, I was bored and got curious and wondered . . . “How would ChatGPT respond to an unrealistic question?” So I jumped on the computer and asked: The conversation went on as I asked questions like "what if I really want it...
over 3 years ago • 2 min read
As I was rewatching a masterclasses from Steph Tuss, I started to think of all I've learned about persuasive writing over the years. And,Reader, I came to the conclusion that all sales come to these three questions: What do you want? What's in the way of you attaining that? What needs to change for you to attain it? All other questions are either follow-ups to clarify or to expand on these questions. Unsurprisingly, these are the same questions we would ask ourselves if we wanted to make a...
about 4 years ago • 1 min read
Reader If you caught last week's email, you know understanding our clients' pain can help us offer better support. But after identifying the pain and providing a solution, what happens? This is where pleasure points come in. And I cannot talk about pleasure without mentioning Audre Lorde's seminal essay "The Uses of the Erotic: The Erotic as Power" (listen to her reading). Among many points, she discusses the erotic beyond sex as the power to feel joy deeply. Which brings me to copywriting...
almost 5 years ago • 1 min read